Vires Velo Open Day

Vires Velo Spring Open Day 2022

To celebrate the launch of their new bike fitting centre and Physiology Studio, Vires Velo is

holding an Open Day on Saturday 30 April 2022. The invitation is open to all.

Doors will be open between 10am-4pm.

Vires Velo is based at Hethel Engineering Centre and is the UK’s exclusive partner for Factor Bikes.

Their new bike fitting studio is built around the idmatch bike lab, using advanced data-driven insight along with physiological knowledge from the bike fitting team.

The bike fitting studio is open to any cyclist who wants to improve comfort, performance and efficiency on the bike. More information can be found here: 

Visitors will have the chance to look at the latest bikes from Factor, the new idmatch bike fit technology and brand-new rider physiology studio (launching soon). There will be a limited number of deals available on the day for framesets, wheels and clothing.

Fans of cycling tech/history may also be interested to know the legacy collection of original FACTOR bikes, including the Vis Vires, Aston Martin 001 and the original 001 will also be on display.

If you are interested in attending the open day, please RSVP and find full details here:

For more information please email